So get this. I was wasting time at the Kottke.org blog and came across this blurb about Starbucks and how they've threatened legal action to inforce the trademark on the term, "doubleshot". Apparently it's used in reference to a canned, cold coffee product. The dangerous infringer is a small coffeehouse in Tulsa called Doubleshot Coffee Company who have written about the situation on their blog:
"Obviously this is ridiculous. In the coffee industry, the word 'doubleshot' (two shots of espresso) is not fanciful. It is descriptive. To claim the word 'doubleshot' as exclusively Starbucks' is the same as claiming the word 'coffee' because they have a trademark for 'Starbucks Coffee Company.'"
How the hell did they receive a trademark on the term doubleshot? I wonder if they've tried to trademark their stupid grande, venti crap. I feel like I'm at Taco Bell every time I order a grande.
posted by cp
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